How to Add an Announcement Bar and Pop-Up in Squarespace
Want to promote a sale, announce a new service, or grow your email list? Squarespace makes it easy to grab your visitors’ attention with built-in features like the Announcement Bar and the Promotional Pop-Up.
Here’s how to set them up step by step — even if you’ve never used them before!
📢 What’s the Difference?
Announcement Bar
A slim banner that appears at the top of every page on your website. Great for quick notes like "Now Booking Spring Sessions" or "Free Shipping on Orders Over $50."
Promotional Pop-Up
A window that pops up over your site (after a delay, scroll, or entry). Best used for email signups, promo codes, or important announcements.
🛠 How to Set Up the Announcement Bar
Log in to your Squarespace account
In the left menu, go to:
Marketing > Announcement BarToggle it On to activate it
Type your message in the text box (keep it short and punchy)
Optional Settings:
Add a link (to direct users to a blog post, product page, etc.)
Customize design (the color and font will pull from your site styles)
💡 The announcement bar appears on all pages, unless hidden on specific ones.
💌 How to Set Up a Promotional Pop-Up
Go to Marketing > Promotional Pop-Up
Toggle it On to enable it
Then work through the 4-step pop-up builder:
Step 1: Content
Add a headline (e.g., “Join the VIP List”)
Add a short message (e.g., “Get updates and exclusive discounts”)
Include a call-to-action button (e.g., “Subscribe Now”)
📝 You can also collect emails directly here by connecting to Squarespace Email Campaigns or a Mailchimp list.
Step 2: Layout
Choose a layout style (Centered, Bottom Corner, etc.)
Select alignment and image (optional)
Step 3: Action
Decide what happens when the user clicks the button (close pop-up, redirect to a page, etc.)
Step 4: Timing
Choose when the pop-up should appear:
After time delay
After scrolling
On exit intent
You can also:
Set how often it reappears to the same visitor
Show only on certain pages
When you’re done, click Save & Enable.
🎯 Pro Tips
Don’t use both at once for the same message — it can feel pushy.
Keep your messages short and action-oriented.
Update seasonally or around special launches, promotions, or events.
✅ Final Thoughts
Both the Announcement Bar and Pop-Up are simple tools with big impact. Whether you’re promoting a launch, growing your email list, or running a sale, these features help guide your visitors’ attention right where you want it.
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