Some of my favorites.
PORTFOLIO
Birdwood Energy — Web Design & Brand Elevation
Client
Birdwood Energy is a global renewable-infrastructure investment manager specializing in large-scale solar and battery storage projects.
The Challenge
Birdwood needed a digital presence that matched their scale, credibility, and mission. Their website had to clearly communicate their investment strategy, engineering expertise, and project portfolio to investors, developers, and government partners. They wanted a clean, modern platform that felt global, professional, and capable of growing with the company.
What I Did
Designed a modern, minimal, investment-focused website that reflects Birdwood’s engineering-led identity and commitment to Net Zero
Simplified navigation and page flow to serve multiple audiences, from investors to developers
Refined visual elements — color palette, typography, and layout — to align with the renewable-energy space
Translated complex technical and financial concepts into clear, approachable messaging
Built a responsive design that works seamlessly across mobile, tablet, and desktop
Structured the site for long-term growth with flexible sections for news, portfolio expansions, and career postings
Key Outcomes
A polished, credible digital presence that reflects Birdwood’s global footprint and multi-billion-dollar asset portfolio
Streamlined communication of their services, mission, and engineering expertise
A scalable content framework that makes future updates simple and strategic
A website that visually and professionally matches the level of trust required in renewable-energy investment
Project Handoff
After launch, Birdwood received full ownership and editing access to their site, with continued support available whenever needed.
Collective Women’s Leadership — Branding & Web Design
Client
Collective Women’s Leadership is a community-driven organization dedicated to empowering women through education, mentorship, storytelling, and meaningful connection. Their mission is to highlight women’s voices and experiences while providing tools for personal and professional growth.
The Challenge
CWL needed a brand and website that matched the heart and purpose of their mission—strong, modern, warm, and community-focused. They wanted a digital space that felt elevated yet welcoming, feminine without being delicate, and bold enough to represent a diverse network of women. Their platform needed to support leadership spotlights, storytelling, events, resources, and long-term growth.
What I Did
Designed a clean, intuitive website that showcases CWL’s mission, educational content, and leadership features
Built a cohesive brand experience through purposeful colors, typography, and layout that reflect strength and connection
Created custom graphics and visual elements to support storytelling and feature content
Structured the site for easy updates, allowing their team to publish new spotlights, events, and editorial pieces with confidence
Supported the growth of their community through email campaign strategy, newsletter design, and content support
Assisted with event promotion and digital materials to strengthen engagement and attendance
Key Outcomes
A polished, story-driven digital presence that elevates women’s voices and leadership
Enhanced clarity around CWL’s mission, programs, and community impact
A cohesive brand identity that feels inspiring, professional, and purpose-driven
A scalable website built for long-term content growth
Project Handoff
After launch, Collective Women’s Leadership received full ownership and editing access to their site. I also continue to manage and support the website to ensure it stays updated, aligned, and growing with their organization.
Movara Fitness Resort & Styled by Movara — Web Design, SEO & Full-Service Marketing
Client
Movara Fitness Resort and Styled by Movara are two separate businesses owned by the same leadership team. Movara Fitness Resort is a nationally recognized fitness and wellness retreat, while Styled by Movara is their luxury spa offering advanced treatments, beauty services, and monthly wellness events.
The Challenge
Both brands needed strong, individualized digital presences while still feeling connected under one ownership. Movara required a complete website refresh, SEO improvements, event promotion tools, and ongoing marketing support. Styled by Movara needed a brand-new website, Google setup, online booking, and full digital infrastructure.
Together, both companies needed ongoing marketing, tech support, and systems that work together — without overlapping or confusing audiences. This included POS setup, CRM organization, and website integrations for bookings, shops, appointments, and programming.
What I Did
For both Movara Fitness Resort and Styled by Movara, I provided full-service digital support, including:
Complete website design and development for each business
SEO strategy and optimization for both sites
Google Business setup, cleanup, and ongoing management
Marketing strategy + digital campaigns, supporting retreats, spa events, promotions, and launches
Google Ads setup and support, improving visibility and conversions
Event marketing, including graphics, posting strategy, and digital materials
Online shop support — digital products, merch, booking links, and service listings
POS guidance and setup, ensuring payment systems sync with services and offerings
CRM organization and support, helping streamline leads, bookings, client communication, and internal workflows
Plugin and integration setup, including booking engines, calendars, forms, waivers, and scheduling tools
Monthly maintenance, including updates, SEO improvement, content edits, new pages, and ongoing digital growth
Key Outcomes
Two distinct, high-quality websites that reflect the identity and audience of each business
Increased visibility for both brands through improved SEO and Google optimization
A smoother, more organized internal workflow through POS and CRM support
Booking systems and plugins integrated properly so customers can easily reserve spa appointments, schedule services, and book retreat weeks
Stronger marketing performance through coordinated campaigns, email strategy, and event promotion
A long-term digital infrastructure that continues to evolve with both companies as they grow
Project Handoff
Both Movara Fitness Resort and Styled by Movara have full ownership and editing access to their websites. I remain on monthly maintenance with both brands—supporting updates, SEO, Google, marketing, events, POS/CRM needs, and continuous digital improvements.
