BIOGRAPHY
Explore Strate & Co.
Hi, I’m Ali
I’m so glad you’re here. I’m a millennial, a wife, and a mom of three living in beautiful Southern Utah — and I’ve somehow managed to blend my childhood in San Diego, a degree in horticulture, and a love of color into a full-blown marketing and design career.
I grew up in the flower fields of my family’s business, and that early love of beauty and creativity shaped everything I do today. With a B.S. in Horticulture and a minor in Marketing, I learned how to combine natural design principles with strategy — color, balance, flow, and the ability to capture someone’s attention without saying a word.
My marketing journey started in 2014 when I was a marketing manager and designed my first website. I realized quickly that building online experiences was something I could do from home while raising little ones — and I never looked back. What began as web design has grown into full-service small business marketing: branding, SEO, Google Business, email campaigns, graphics, and everything a business needs to show up professionally online.
Today, I help small businesses create marketing that feels clear, intentional, and true to who they are. From local startups to large companies across the world, I’ve worked with brands of all sizes — and I approach each project with the same mix of creativity, strategy, and genuine care.
My goal is simple:
Make your business look good, sound good, and stand out online. Whether you need a website, a brand refresh, SEO help, or someone to untangle the tech you don’t want to deal with, I’m here to make the process smooth and actually enjoyable.
Take a look around, explore my work, and reach out when you’re ready.
I’d love to bring your vision to life and create marketing that truly works for you.